SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo!.
Search engines are unique in that they provided targeted traffic - people looking for what you offer. Search engines are the roadways that makes this happen. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.
The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.
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