If you have plans to start a career in Internet marketing or online marketing , then you need some questions related to it while attending Interview
Give me a description of your general SEO experience?
Tell briefly
What is Search Engines ?
Search Engine helps to find Information on Web
What are Meta Tags?
They are contents that are Hidden in the Code of your Page and can crawled by search engines
How many heading tags are there in HTML?
6 tags, from H1 to H6
Value of Title Tags used in Website ?
Title is essential to your SEO Efforts. Each Page must have a Unique Title that accurately describe the content containing in the pages.
Which are the most important area to include your keywords?
Title, Meta Description, Body Text (Content)
How to achieve Google Page Rank ?
Google Page Rank Largely Dependent on Links so more the Backlinks you have the more is your page rank it also affected by the rank of page linked to you.
What are webmaster tools?
Webmaster tools is a free service by Google
What is SGML ?
SGML is Standard Generalized Markup Language
What is a Backlink?
A backlink is another live link on the Internet that directs back to the site
What are the updates of Google?
Refer Google for Updates (Specify the Year and what are they)
What kind of strategies do you mainly implement for backlinks?
Directory submission, Article submission, Link building, classified adds....
What is Latent Semantic Analysis (LSI Indexing)?
To overcome the limitations of "literal" searching the web renovation matching .
What is Cloaking ?
Cloaking involves having two separated pages one for Crawler and other for your sites visitors
What is ROI?
return on Investment - the amount you spend for a business or service, after doing business get it back
What is Site Map ?
Search Engines need a Site Map to Index your site
What is 404?
Server error code which is returned by the server, a particular webpage or file is missing from the web host server.
What is Blog Flipping ?
Practice of selling Blogs to others once it attains popularity and traffic
Explain the best way to maximize the frequency of crawling of your website by search engines?
Frequently adding Quality Contents
Use of Robots.txt File ?
Used when user doesn't want search engine to crawl the particular page or folder
What is Black Hat SEO ?
Method which doesn't meet the search engine guidelines or truly unethical methods to attain Visibility
What is keyword proximity?
Measurement of the closeness of the keywords within the Page Title, Meta Description and Body Text.
What is a landing page?
A page in the website which is designed to attract the visitors to contact/subscribe/buy a service or product.
What is PPC ?
Advertising program initiated by search engines you have to pay for clicks - Pay Per Click
Difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a website just after visiting a single page. Exit rate the percentage of people who leaves from a particular page.
Is HTML is Case Sensitive or Case Insensitive ?
HTML is case Insensitive
Do you use any SEO tools?
Explain the SEO tools you have used if not tell some tools like Keyword research tool, keyword density checker, broken link identifier.......
What are the blogs you refer for updating SEO knowledge?
2. Searchengineland.com
3. SEOmoz.org
What is 301 redirect?
permanent redirect for the webpages or the domains
What is 302 redirect?
Temporary redirect
What is keyword prominence?
Keyword prominence is the location of the keywords in the page title, meta description and body text
Reasons Why don't want to use black hat?
1. Risk of getting penalty
2. Not a long term strategy
3. Purely Unethical
What is spider/crawler?
Search Engine Robot to Crawl the millions of websites in Internet
What is keyword stemming?
It is the process of finding out the root word from the search query.
What do you mean by anchor text?
Clickable text written on an hyperlink is known as anchor text.
What are doorway pages?
These are pages that are specially created to rank high on search engines using deceptive techniques
What is Page Segmentation ?
Track the site visitors - which are the landing pages and exit pages.
What does the 302 server response code signify ?
The page has temporarily moved.
What do you think about link buying?
I discourage the practice
How do you evaluate whether an SEO campaign is working?
Search on all major search engines using the keywords/ keyphrases I optimized....
Why does Google rank Wikipedia for so many topics?
Wikipedia is an established authority and provides information
If we hired you, how long we may expect you to work with us?
Must be very careful while answering this question
Refer more in The Search Engine to know more questions - I listed only the important questions
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